D/FW Media Group was founded in 1995 by Peter M. Rosenfeld. After having worked for several top advertising agencies and managing the accounts of numerous national clients, Peter recognized the shortcomings of the classic advertising agency model. Additional experience in the broadcast media industry convinced him that although local and regional clients needed professional guidance, many could not afford, or were unwilling to pay high agency costs. Peter has the benefit of 30+ years of agency experience, having worked for The Bloom Agency, Tracy-Locke BBDO and Gardner Advertising/WRG on the accounts of Ralston Purina, American Honda, Holiday Inns and Chuck E Cheese to name a few. While at KRLD Radio as National Sales Manager, Peter worked with Delta Airlines, Dillard’s Department Stores, Wal-Mart, Ford Motor Company, Marriott Hotels, Mobil Oil, Apple Computer and others. Peter holds a 1982 Bachelor of Science degree from the College of Communications at the University of Texas.